Videography · Brand & commercial
Films for brands with something to say.
Documentary-style brand and commercial films by Jake Mizell, videographer in Austin, Texas. Watch the work below. Every film here was made to hold attention, not just fill a feed.
Flagship film
The 38-minute proof.
The Road to Ironman Florida 140.6 follows George Blevins from training to race day. Thirty-eight minutes, the film Jake calls his best work overall, and the clearest picture of what Mizell Media does with a real story and real time.
Long-form is the hardest format to fake. There's nowhere to hide behind a montage at 38 minutes; the story either carries you or it doesn't.
- Client
- George Blevins
- Location
- Austin, Texas, and Ironman Florida
- Approach
- Shot from a documentary perspective, following George through days of training and fueling for a full distance Ironman. The story runs through the interview: why he chose it, what was at stake, and why it mattered.
- Outcome
- Intentional questions cut into fast paced training footage. The arc runs from failing at high school sports, to the 75 Hard Challenge that changed his trajectory, through fitness competitions, to what is next: Ironman Florida.
Key moments
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04:45
October 2020, the turning point, and the 75 Hard Challenge that started all of it.
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06:15
Speed session at Goodpain Athletics in Zilker Park. Tuesday, 6:30 AM, and the calf is holding up.
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10:20
The question underneath the whole film: what keeps you going when the motivation disappears.
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21:55
A 90 minute bike session with Matt Lupi of Simple Plan Austin. Power intervals, and a flat tire off camera at minute 45.
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28:05
Lifting at Kollective North with Matt Lupi, then dinner from Simple Plan Austin, where George gets most of his weekly meals.
Made for the scroll.
Vertical work for brands, shot and cut to hold a thumb in the first two seconds. The last one lands here as Jake finishes uploading.
Companies he has worked with.
Brands, businesses, and people Jake Mizell has shot for, in and around Austin, Texas.
- Haywire
- Nightforce Optics
- Born Primitive
- Southern Steer
- Stardust Ranch
- Red Dog Welding
- Shapeau
- Looper Studios
- 9 Line Agency
- Simple Plan Austin
- Bluebonnet Tree Care
- Disco Swell
- Topped Hats
- Pat Dhanke
- Day One Perspective
Now booking
Want a film like this for your brand?
Tell Jake what you're making and you'll get a real conversation about what it takes, not a price list.
More detail? Use the full form.