Mizell Media

Case study · Haywire

Summer, served three cities over.

A summer brand campaign for Haywire, filmed across Plano, Houston, and San Antonio by Jake Mizell, videographer, Austin, Texas.

Frame from the first Haywire Summer '26 campaign film by Jake Mizell

Campaign 1 Reel

Frame from the second Haywire Summer '26 campaign film by Jake Mizell

Campaign 2 Reel

Frame from the third Haywire Summer '26 campaign film by Jake Mizell

Campaign 3 Reel

The story

The Summer 2026 Golden Hour Campaign, made with 6 Media Collective: a set of golden hour menu commercials built around Haywire's updated Summer Happy Hour menu.

The whole thing was made to feel like friends pulling off the lake and heading into town for dinner. They pull up, the ladies hop out at Haywire, and it turns into an evening of appetizers, drinks, steak, and s'mores.

Client: Haywire, with 6 Media Collective
Locations: Plano, Houston, and San Antonio, Texas
Deliverables: Three videos and fifteen photos, plus versions without music or logo for paid placement
Outcome: Three videos and fifteen photos delivered. The videos ran as social and commercial ads and played in every Haywire restaurant through the summer.

The campaign, frame by frame.

Guests unloading beach gear from a vintage truck in the Haywire Summer '26 campaign — Summer, loaded up© Mizell Media

A guest raising a cocktail at a Haywire restaurant during the Summer '26 campaign shoot — Front of house© Mizell Media

A Texas-plated truck featured in the Haywire Summer '26 campaign — Texas plates© Mizell Media

Lakeside summer scene from the Haywire Summer '26 campaign, filmed by Jake Mizell — Out on the water© Mizell Media

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